27 Mar 2023

Amplifon Chair Challenge 2023

Amplifon Chair Challenge 2023

The Amplifon Chair Challenge 2023, the initiative promoted as part of the teaching activities of the Amplifon Chair in Customer Science, the Chair established by Amplifon in 2020 and assigned to Prof. Gaia Rubera, was launched at Bocconi on March 27, 2023.

This year, Bocconi students who are enrolled in the BA in Economics, Management and Computer Science, in the BA in Artificial Intelligence, and in the MSC in Data Science and Business Analytics, will be tasked to develop and propose a machine learning model capable of predicting the purchase probability of various Amplifon products, a model built on the basis of on-field data collected through different types of tests and taking into consideration relevant commercial and demographic variables.

Through the Challenge, the students will thus be able to put into practice the skills they have acquired through their studies, by testing and confronting themselves with real measurements and data. While working in different teams, they will engage with the company's marketing and Data Science experts, an opportunity that will make the project even more dynamic and challenging.

The groups' final presentations and the announcement of the winning team will be held on April 5 in the Amplifon Auditorium.