BNP PARIBAS GROUP
A leading bank in Europe with an international presence in 73 countries, BNP Paribas has been working closely with Bocconi for some time and is a top employer of its graduates. The company has been a member of the Corporate Associates Program since 2001 and is a Corporate Partner of CEMS. A Partner for Development since 2014 (through BNL), BNP Paribas shares top values and goals with Bocconi University. It also shares a solid European identity arising from an international vision, aspiring to excellence and supporting talent. The relationship between BNP Paribas and the University went one step further in 2017, when their cooperation became a Strategic Partnership with the naming of an endowed Chair. Against this background, the BNP Paribas Chair in Marketing and Service Analytics was created and Professor Andrea Ordanini, Head of the Department of Marketing, was appointed to it from 2013 to 2019. It focused on such subjects as customer centricity, customer trust, the omnichannel experience, retail engineering, and customer journey analytics. Generating new ideas through research in the social sciences is indeed one of the objectives that BNP Paribas and Bocconi pursue together. It is a significant collaboration for both organizations, which strengthens the mutual trust established and which has made BNP Paribas a Strategic Partner in the Within Our Reach fundraising campaign. Furthermore, as a member of Partners for Development, BNP is also actively involved in life at Bocconi through the Development Committee and the Coordinating Committee.
Through the creation of a permanent Chair, BNP Paribas has chosen to donate to the endowment, demonstrating that it places great trust in the University, its mission and its management of resources. The University’s endowment fund is capital that the University invests in the long term generating an annual return, which guarantees the independence and sustainability of Bocconi activities over time.
- BNP Paribas Chair in Marketing and Service Analytics
- Partners for Development
- Corporate Associates Program