Enrico Vita
The in-depth knowledge of our customers, their needs and their purchasing experience are a value of crucial importance for our development strategies. This is why, as Amplifon, we believe it is fundamental to leverage the talents of the future. We are very excited to be able to do this together with a top Italian and global institution through a long-term collaboration, testifying to the Group's commitment to and focus on the younger generations and their education.
Enrico Vita
CEO, Amplifon

AmplifonAmplifon a longtime member of the Corporate Associates Program and a Corporate Partner of CEMS – has signed an agreement with Bocconi University to establish the Amplifon Chair in Customer Science, a professorship born from a collaboration between the global leader of the hearing care retail market and Bocconi University. The aim is to deepen the understanding of customers, their journey and their loyalty through the most advanced tools of computer science and artificial intelligence. Gaia Rubera has been appointed to the Chair, a scholar who worked at Michigan State University and the University of Southern California before returning to Italy and to Bocconi, where she is Head of the Department of Marketing and course director of the courses Innovation and Marketing Analytics, Deep Learning for Computer Vision, and Social Media Marketing. The Chair’s activities include an intense program of research and initiatives that engage students in educational challenges, putting them in direct contact with businesses.

Furthermore, as a Strategic Partner, Amplifon is a member of the Partners for Development Program and is actively involved in life at Bocconi through the Development Committee and the Coordination Committee.