“We are proud to embark on this path with Bocconi. The in-depth knowledge of our clients, their needs, and their consumer experience is of crucial importance for our development strategies. This is why we believe it is fundamental to leverage future talents and we are enthusiastic about being able to do so together with an Italian institution of global renown” - Enrico Vita, CEO of Amplifon.
Between Bocconi and Amplifon there is a collaboration between two Milanese enterprises that are dynamic, innovative, and of international standing. This partnership was consolidated in 2020 with the institution of the Amplifon Chair in Customer Science. The pioneering research program of the new professorship analyses the understanding of the client and his or her needs, thanks to cutting-edge computer science and AI technologies. In the case of Amplifon this aspect also takes on a social value, as data analysis can significantly improve the service offered to an older client, by optimizing the personalization of the experience and improving the quality of life. In addition to cutting-edge research, another distinctive element of the chair lies in the opportunities offered to students make direct contact and deal with a corporate reality. The common intention is to offer a groundbreaking academic career with an international profile, which led to the entrusting of the chair to the young and brilliant Professor Gaia Rubera, Director of the Bocconi Marketing Department.